Project

Agency: 180Kingsday
Role: Concept & Art-Direction

Description

Insight: Cannabis will emphasise the flavours.

Idea: To launch the Radically Good Coffee brand Moyee to the world, we created a taste test with a difference for the Amsterdam based Fairchain company. The 'heightened taste test' reveals the depth and richness of Moyee Coffee's incredible taste.

Results

Featuring on Fast Company's ads of the week, Adweek and a host of other blogs across the globe.
With only a small production budget of less than $10k, the work went viral -
Won a golden PIAF (2015) category branding