Creative
Moyee-2.gif

Moyee

Project

Agency: 180Kingsday
Role: Concept & Art-Direction
Year: 2015

 

Description

Insight: Cannabis will emphasise the flavours. 

Idea: To launch the Radically Good Coffee brand Moyee to the world, we created a taste test with a difference for the Amsterdam based Fairchain company. The 'heightened taste test' reveals the depth and richness of Moyee Coffee's incredible taste.

Results

  • Featuring on Fast Company's ads of the week, Adweek and a host of other blogs across the globe.

  • With only a small production budget of less than $10k, the work went viral -

  • Won a golden PIAF (2015) category branding