Creative
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Intercom Stars

Intercom Stars 

Project

Agency: TBWA/NEBOKO
Role: Concept & Art-Direction
Year: 2017

 

Description

Brief: Put the focus on the employees of Albert Heijn  (Supermarket in the Netherlands) on the social channel of Appie Today.

Idea: A talent show in which employees battled against each other through the intercom system of Albert Heijn. The winner got to win their own track and video clip. 

Results

  • As part of Appie Today it won a Silver Lion in Cannes 2018

  • A true showcase of characters and talent amongst the employees.

  • 7 episodes (4 battles, 2 semi finals and a live final).

  • 1 professional produced song and videoclip for the winner.

  • +400k views on average of every episode.