Creative
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Missed The Boat Party

Intercom Stars 

Project

Agency: SIDLEE
Role: Art-Direction
Year: 2016

 

Description

Insight: People with old travel guides will show up on the wrong day
Idea: Find a way to reach disappointed tourists that show up 3 days too late for the Dutch holiday Queen's Day due to an outdated travel guide.    

Results

  •  An authentic Dutch Queen's Day boat experience with the 'Missed The Boat' party, organised especially and exclusively for tourists that showed up too late.
  • A tremendous amount of media reaching over 2.5 million people with a limited budget of just 1500 euro. 
  • RTL NewsTelegraafNOS News, Radio 1, Radio 2,Radio 3Little Black BookAT5PowNews
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