Project
Agency: TBWA/NEBOKO
Role: Concept & Art-Direction
Description
Brief: Put the focus on the employees of Albert Heijn (Supermarket in the Netherlands) on the social channel of Appie Today.
Idea: A talent show in which employees battled against each other through the intercom system of Albert Heijn. The winner got to win their own track and video clip.
Results
As part of Appie Today it won a Silver Lion in Cannes 2018
A true showcase of characters and talent amongst the employees.
7 episodes (4 battles, 2 semi finals and a live final).
1 professional produced song and videoclip for the winner.
+400k views on average of every episode.