Insight: People are addicted to smartphones
Idea: The NoPhone is a technology-free alternative to constant hand-to-phone contact that allows you to stay connected with the real world. In other words, it's a fake phone for people who are addicted to real phones.
We launched the project on Kickstarter and raised $18,316.
Then, we pitched the NoPhone on Shark Tank and TEDx
News reporters weren't sure what to think of the NoPhone.
We have shipped 15,000 NoPhones across the world.
And we recently released a downgraded model which was named the Most Useless Gadget of All Time. Even more useless than the Apple Watch.
The NoPhone has been featured by CITYLAB,The Huffington Post, NY Mag, Mic, CNBC,Business Insider, Boing Boing, The Mirror,Washington Post, TechCrunch,The Daily Mail,Slate Magazine, Fast Company, Boston Globe,Verge, Lost At E Minor & The New York Times.