Brief: Put the focus on the employees of Albert Heijn (Supermarket in the Netherlands) on the social channel of Appie Today.
Idea: A talent show in which employees battled against each other through the intercom system of Albert Heijn. The winner got to win their own track and video clip.
- As part of Appie Today it won a Silver Lion in Cannes 2018
- A true showcase of characters and talent amongst the employees.
- 7 episodes (4 battles, 2 semi finals and a live final).
- 1 professional produced song and videoclip for the winner.
- +400k views on average of every episode.