Insight: Hudson's Bay is opening up 10 immense department stores. How can we get the right employees for this ambitious project?
Idea: Projecting the people who they are looking for. The audio is created by sounds snippets of the city.
- A social recruitment campaign called
Join the Heartbeat.
- A video with projections in the empty mega stores with people we photographed in the street.
- The track in the video was shot with real sounds recorded from the city.
- Instagram influencers were used to spread the message.
- Over 5k applications!