Creative
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Hudson's Bay

Intercom Stars 

Project

Agency: TBWA\NEBOKO
Role: Art-Direction
Year: 2017

 

Description

Insight: Hudson's Bay is opening up 10 immense department stores. How can we get the right employees for this ambitious project? 
Idea: Projecting the people who they are looking for. The audio is created by sounds snippets of the city. 

Results

  •  A social recruitment campaign called
    Join the Heartbeat. 
  • A video with projections in the empty mega stores with people we photographed in the street.
  • The track in the video was shot with real sounds recorded from the city.
  • Instagram influencers were used to spread the message. 
  • Over 5k applications! 
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