Role: Creative Concept
Insight: Hudson's Bay is opening up 10 immense department stores. How can we get the right employees for this ambitious project?
Idea: Projecting the people who they are looking for. The audio is created by sounds snippets of the city.
A social recruitment campaign called
Join the Heartbeat.
A video with projections in the empty mega stores with people we photographed in the street.
The track in the video was shot with real sounds recorded from the city.
Instagram influencers were used to spread the message.
Over 5k applications!