Team: Alvin Tham, Ingmar Larsen, Michele Zazzara
Responsibilities: Concept, video
We have lost 97% of our wild tigers. With only as few 3,200 are in the world and its number de- creasing, we need to start a movement on a global scale to inform the masses and create awareness.
We aim to create awareness through a simple and easy message by just changing the label of the bottle. First, we will surprise people in their dai-
ly lives by removing the tiger from the tiger beer. Where many people normally expect a tiger, it is no longer there. This big logo change will make people react. People will wonder what happend to the tiger. On the bottles we will have a message to explain why the logo is removed. when you check tiger beer’s website you can retrieve the logo by donating and be an active member of the “tiger” community. This approach targets the mass market in multiple countries. Companies who participate gets a large amount of PR across all age spans. and increase the relationship between consumers and brands..
The partnership between other brands and WWF is a win win collaboration. The brands have the opportunity to advertise their good will and WWF have a great opportunity to raise money and save tigers helping different project already existing and active on the spot.