Team: Michel Zazzara, Ingmar Larsen, Nick Radovic, Alexey Solodovnikov, Christher Stolpe, Henrik Xu
Responsibilities: Concept, project planning , Motion
Brief: User interface and experience
We had to create an interactive user centred design/concept. It had to promoted the potential of Atracta's new LED screen and change the people's perception on how they view the screen today.
By giving Stureplan a persona, a face, a soul, who you can interact with and get to know over time, we’ll highlight the new screen and the square without getting too pushy or commercial. This is a long-term commitment that will evolve, as new features will be added as we go.
We want to surprise you and give you something that you first didn’t expect or even asked for. Something, or rather someone, that will turn into a familiar profile and feature between the adverts on the big screen. Someone you’ll get emotional attached to as time pass.
We simply want to give you the face of Stureplan – and its soul.