Hudson's Bay is opening up 10 immense department stores. How can we get the right employees for this ambitious project?
• A social recruitment campaign called
Join the Heartbeat.
• A video with projections in the empty mega stores with people we photographed in the street.
• The track in the video was shot with real sounds recorded from the city.
• Instagram influencers were used to spread the message.
• Over 5k applications!